ABOUT HELICORP
HELICORP (Healthy Living Corporation) is a leading enterprise in the pet care technology market in Vietnam. We aspire to bring a “Healthy Life” to everyone, starting with the pet care industry as the foundation for our development.
We understand that optimizing pet care contributes significantly to enhancing quality of life. HELICORP is more than just a company; it is a business mindset: steadfast, flexible, and always ready for a breakthrough journey.
80%
E-Commerce Market Share
15+
Online Stores
45+
Personnel
Core Value
Integrity
We practice information transparency with clear and honest reporting, admitting errors. We take responsibility and find solutions when problems arise. We act according to our values.
Professionalism
We maintain high standards in our work, ensuring quality and efficiency. Our team is dedicated to continuous learning and improvement to deliver the best results for our clients and partners.
Companionship
We build strong relationships based on trust and mutual support. We walk together with our partners and employees, sharing both challenges and successes on the path to development.
Innovation
Creativity is at the heart of what we do. We constantly seek new ideas and better ways to solve problems, embracing change to stay ahead in a rapidly evolving market.
Dedication
We are fully committed to our mission and goals. We put our heart into every project, striving for excellence and going the extra mile to exceed expectations.
Integrity
We practice information transparency with clear and honest reporting, admitting errors. We take responsibility and find solutions when problems arise. We act according to our values.
Professionalism
We maintain high standards in our work, ensuring quality and efficiency. Our team is dedicated to continuous learning and improvement to deliver the best results for our clients and partners.
Companionship
We build strong relationships based on trust and mutual support. We walk together with our partners and employees, sharing both challenges and successes on the path to development.
Innovation
Creativity is at the heart of what we do. We constantly seek new ideas and better ways to solve problems, embracing change to stay ahead in a rapidly evolving market.
Dedication
We are fully committed to our mission and goals. We put our heart into every project, striving for excellence and going the extra mile to exceed expectations.
Vision
Our vision is to lead the Vietnamese market by pioneering advanced pet care technology solutions and setting new industry standards for innovation and quality.
Mission
Our mission is to provide comprehensive technology solutions that enhance the quality of life and happiness for both families and their pets.
Strategy
Our strategy is to remain flexible and steadfast, targeting challenging niche markets and adapting quickly to reach new heights.
Omnichannel Distribution System
HELICORP has built a robust Omnichannel distribution system based on three main pillars to ensure a seamless customer experience.
Offline Channel (Traditional Retail): Customers can experience products directly at our Flagship Stores, including HELIPET Dinh Tien Hoang (HCMC) and HELIPET Thuy Khue (Hanoi). HELICORP is also present at major Key Account partners such as AEON Mall and Lotte Mart. Furthermore, we possess the capability to negotiate and secure shelf space to display and sell Nourse products at these leading hypermarkets.
Online Channel (E-Commerce): We operate over 15+ official stores on Vietnam’s largest e-commerce platforms, including Shopee, TikTok Shop, and Lazada.
B2B Partner Channel: We have developed 10+ points of sale through a strategic dealer network, focusing on Petshops and Cat Cafes that share our target customer base.
Factory
HeLiCorp (Healthy Living Corporation) is built on a forward-thinking business mindset. Like a helicopter, we are flexible, adaptable, and always moving forward, navigating challenging niche markets to achieve new heights. Our operations are founded on key pillars that ensure market leadership and sustainable growth.
Automated Warehouse & Logistics Systems
Market Leader
Customer Experience
